Newspaper ads, TV ads, and postcard mailings are some of the most common means of promotion. Used by a lot of small businesses, these marketing methods are proven to be effective. But they are not the most cost-effective solutions for a business that’s just starting.
For one, it is difficult to stand out when your ads are in a local newspaper. Not to mention that they don’t really draw very much attention considering their size. Advertising on the TV, on the other hand, can be very costly for a start-up business.
So how do you build brand recognition and gain visibility while trying to work on a budget? Use effective business signs. Using outdoor business signs is a cost-efficient way of introducing your business to the public.
You can put your company name, company logo and contact information on things like car door magnets, window decals and a lot more. Business signs can be beneficial to small businesses in more ways than one, and here’s why.
Location
For a small business like yours, your business sign is what’s guiding customers to your location. While a prime location makes a significant difference, being in a less traveled area doesn’t mean that you won’t get the attention you need. This is where your custom business signs come in.
Your signage can help you build familiarity with your target market. All you have to do is to get your business name and logo, as well as your contact information, displayed at an area where there is high foot traffic. This means that even if you are not found in a prime location, people can still become aware of your products and services. And this will lead them to find your business wherever you may be.
When using a custom business sign, make sure that it is simple enough for people to understand. Aside from your company logo and name, include a brief message that resonates your brand. Those who see your signage may not need your services at the moment. But they are more likely to remember you in the future if they continue to see your business signs.
Online-offline connection
Your business signs are a good way to lead your target market to your company website. Add your website URL to your sign so that people can check you out later when they get online. By visiting your site, they will be able to get more information about your business. They will see your business location through photos. They will become more familiar with the products and services that your company offers.
Moving advertisement
Custom business signs can serve as a moving advertisement, especially when you place them in cars. Vehicles can serve as moving billboards for your company. You can personalize car door magnets with your company name and logo and place them at the back or the door of your car. This way, everyone you are driving by will be able to see your company information. It is an excellent way to advertise your business at a minimal cost.
You may also want to invest in smaller sized window decals. You can get them placed either at your shop’s windows or the windows of your car. This is one way to let people know of your discounts, specials and unique sales. They are flexible because they can either be used as a stationary or moving ads. The ultimate goal is that they should raise awareness about what your company offers.
Again, it is imperative that the message you send is simple for your potential customers to understand. They should be able to tell easily what your business is, the products and services you provide and how they can reach you.
A small marketing budget shouldn’t stop you from reaching your target market and getting the attention of your potential customers. Using custom business signs can help set you apart and stand out from the rest in many different ways. All you have to do is to be creative in making use of business signs to help people find your business.
