One of the fundamental aspects of marketing any business is putting up an attractive outdoor business sign. A custom outdoor sign is a good way to attract the attention of potential customers. It also allows them to identify your business, understand your product, and convey what you do.  Because your goal is to be seen and remembered, it’s imperative that you make sure your custom outdoor sign is effective enough to elicit the desired response from customers. And to make that happen, here are some of the most important things to consider.  Find the perfect location Location should be one of the top considerations when it comes to planning and placing the outdoor sign. This will help you determine how the signage will be designed.  When finding a spot for the signage, make sure that it’s placed where it can stand out from its surroundings. It should be free from […]

If you’re a business who’s looking for ways to get your message outside your front door, you may want to consider using outdoor sandwich board signs. Sandwich board signs, also known as A-frame sidewalk signs, are a traditional form of advertising used to capture the attention of passers-by and get them to notice a business. They are still popular and widely used even today because of the fun way they entice customers.  Outdoor sandwich board signs allow you to customize your message. You can alter them according to your business needs when changes are called for. They are also useful if you have specials you want to promote. If you haven’t started using outdoor sandwich board signs just yet, here are some of the reasons why you should! Outdoor sandwich boards are a great tool for local advertising Sandwich boards are perfect for businesses with stores and shops by the […]

With technological advancements, the way businesses advertise their products and services has changed many times over the years. Every company wants to make sure they are ahead of their competition. So finding novel and effective marketing strategies is crucial.  An increasing number of consumers are avoiding printed media and opting to stream instead. So some traditional methods of marketing a product have become increasingly ineffective.  Social media marketing is gaining a lot of attention because of its popularity with consumers. Digital signage is another technique companies use to reach their target audience. Vehicle wraps are an attention-getting way to increase brand awareness. Bus wraps are a form of mobile advertising where decals or vinyl graphics are applied to a portion or the whole surface of a bus. A bus wrap acts as a mobile billboard that conveys and displays your company’s logo, message, website, contact information, and brand. They can […]

In the competitive business landscape, a well-planned and properly executed marketing plan could be the difference between success and failure. Businesses are using innovative channels to get the attention of customers. The marketing strategy for most businesses involves different channels including social media, advertisements, websites, references, and more. One of the most important marketing tools for any business is its exterior business signs. Here are some of the reasons why exterior business signs are so important: First Impressions Typically, the exterior business sign is one of the first “interactions” the customer has with a business. The sign is a representative of the business and its offering. The design, look and feel of the sign tells a lot about the business. In the modern world, customers are wired to marketing messages. First impressions are important as most customers are quick to make up their minds on what they feel about the […]

Businesses require a solid sales and marketing plan to help promote and market the company. While there are many ways to market a business, including printed material and giveaways, few marketing tactics have as many benefits as using custom flags and banners. Let’s take a look at the various benefits associated with custom flags and banners, and understand how you can implement this marketing tool in your business today. One-Time Cost Probably the biggest benefit to custom flags and banners is that they require only a one-time cost to produce and purchase. Compared to other marketing materials, banners and flags can be used repeatedly for events and can effectively last forever. Consider the difference when compared to digital marketing for a business. While digital branding and marketing certainly is a way to promote a new store or company, it is a repeated and ongoing cost. With the never-ending need for […]

Are you wondering why so many business owners use truck wraps to advertise their companies? It’s because these wraps provide a budget-friendly way to let potential customers know about businesses.  Think of a wrap as a rolling billboard that tells potential customers about your business or service each day.  The fact is that almost a third of people who see a wrap on a vehicle make a purchase from the advertised business. That makes wraps especially effective. Use the following tips for customizing your truck wrap to promote your business and help make your marketing message more visually appealing. Choose Design Elements That Match Your Branding The available space to deliver your message is limited by the size of your vehicle when you’re advertising with truck wraps. That makes it important that your message is succinct and on-brand. Summarize what you want potential customers to know about your business in […]

For a company with a physical location, outdoor business signs are one of the most visible faces of your business. Done well, it can also be one of the best, and cost-effective, forms of advertising available. There are myriad kinds of outdoor business signs. These are defined by various combinations of: Materials (e.g. wood, metal, plastic, glass, etc.) Location (rooftop, side of building, awning, stand alone, etc.) Type (memorial, post-mounted, A-frame, etc.) Throw in all the possible combinations of color, graphic design and lighting options and you’ll find a truly mind-boggling range of choices. Things to Consider First Before even talking to any sign company, think about some of the constraints you’ll have to work with. The city, neighborhood, or office park where your business is located may have regulations regarding signage. These could include size, height, or other design considerations. Will your sign be meant to attract pedestrians or […]

Budget has always been a critical factor when evaluating reprographic options. Especially if you’re a small business. There may be a million and one ways to market yourself, but you still need a channel that’s cost-effective and brings results with the shortest turnaround time possible. For many businesses, vinyl stickers is one of the more convenient options. They’re affordable, highly visible,they’re durable enough to last through even the harshest Reno winter.(Or at least they should be.) The fact is, there’s actually a lot to take into consideration when choosing vinyl stickers. In addition to budget considerations,you also need to think about production, visual appeal, and quality. If you’re considering vinyl stickers as part of your marketing campaign, here’s what you should know first. Vinyl Stickers Vs. Vinyl Decals : What’s The Difference? For most people, the term “vinyl sticker” is virtually interchangeable with  “vinyl decal”. After all, both can be […]

Similarly to customizing any part of your home, buying a standard vehicle and customizing it to fit your own style and liking takes a lot of work and patience. It can cost a lot of money and time in the long run and you won’t even be close to getting the look that you want. While you’re working so hard on deciding what to upgrade next, why not look into using custom car decals for your vehicle instead? Whether you want to up your game by giving your car a custom flair that suits your budget and personal style or to simply promote your business’ products and services, custom car decals are a fantastic tool that can be used to add stunning graphics to your vehicle all year round. And to add to that, here are a few more reasons why you should choose removable custom car decals for your […]

There’s no doubt about it. Vehicle wraps can help make your business look as stylish, unique and personalized as… well, you do. And they’re not just one of the best ways to advertise. They’re also highly practical. And they get people talking. So much so, the car wrap market was valued at $2.87 billion in 2018 alone. And that number is only expected to increase by 22 percent in just six years. But they’re not for every business. And they’re not created equal. Good marketing means consistent results. And if there’s one thing that’s dependable about car wraps, it’s that they’re inconsistent. Almost reliably so. Some can be classy. Others irreverent. And some are just downright silly. So how do you know which is the right one for your company? Personal design tastes are always the go to standard for any purchase, advertising related or not. But car wraps can […]