People see car wraps on vehicles almost everywhere. Businesses use these to advertise their products and services. Most companies use this strategy to stand out and be visually appealing. Plus, it shows off the aesthetic of the company.
What are car wraps?
Car wraps are very large vinyl graphics or decals that companies put over their cars. They cover the original paint and lets companies modify how the cars look. When necessary, companies can remove the wraps and return the vehicle to its original state. Most car wraps last from three (3) to five (5) years before replacement.
Benefits of using car wraps
Some of the benefits of using vehicle wraps include advertising and protection for company vehicles. Other benefits include:
Grabs everyone’s attention
What’s great about vehicle wraps is that they grab everyone’s attention and stand out from the crowd. Passerby do not pay attention to plain colored vehicles. However, anyone who sees something flashy immediately pay attention. Just like with ice cream trucks, their music gets imprinted in kids’ minds and they associate it with ice cream.
When people see a blue colored van with red streaks (just like Gibsons), people remember Gibsons.
Passing drivers won’t pay much attention to a plain white van on the road, but they will notice a well-designed vehicle wrap. Colorful vehicle wraps are so engaging that people’s’ eyes naturally gravitate towards them.
Companies reach more people as they go on the streets
The larger the company, the more cars they own, hence, the more chances to be visible on the streets. However, this is affected by the distance traveled by the vehicles. Quite frankly, more and more companies reach their audience through these vehicles rather than their company websites.
Most advertisers suggest using billboards to companies who want to get their message out. However, putting up billboards incurs different costs depending on the size, location, and materials used.
Shifting to car wraps costs less than billboards and they continue to produce favorable results through the years. This way, companies easily find leads and are cost effective.
Companies want to protect their assets in anyway possible. Vinyl car wraps protect the vehicles from scratches and dents from road debris. It fully protects the OEM paint and increases resale value in the long run. For companies, they may see this as hitting two birds with one stone. They use these wraps for protection and for advertisement too.
Cost of vehicle wraps
Any type of vehicle may use wraps, even if it’s a small car or a van. However, the cost differs in terms of coverage, size, and type of vehicle. Most cost between $1,500 and $3,000. This covers the material and the installation fee.
Sometimes advertising means interrupting people’s daily lives. Some begin through random advertisements while watching video streaming websites or listening to the radio. Most of the time, customers know the message even before laying eyes on or listening to radio advertisements.
Some companies don’t realize it yet but customers don’t like being slammed in the face with advertisements. The impression that vehicle wraps give appeals to different kinds of customers. Moreover, they enjoy this subtle kind of advertisement.
Is it only for large companies?
The use of car wraps is not limited to large companies. Businesses of any size can use this. Some small business owners feel that when they use car wraps, they are investing in their business. It helps them spread the word about their brand, logo, and what kind of product or services they provide.
When small businesses use car wraps, it gives the impression that they’re in the same field as other medium to large companies.
Companies create different marketing strategies to reach their customers. Some do it through billboards, print ads placed on different areas, and through digital advertisements. Car wraps help protect the company cars and generate sales through driving around. Grafics Unlimited helps small businesses and other companies increase their reach through creating different vehicle wraps for their fleet!