As a small business owner, you are probably looking for ways to advertise your business and increase sales. Many advertising methods are very costly and can limit your message and the number of people it reaches. However, there are some great ways to advertise your business that will reach your potential customers and won’t break the bank. One of these ways is to use sandwich signs in front of your store, targeting foot traffic, or on the curb near a road if your store is set back in a shopping center. Or both! Keep reading to learn about the many benefits a sandwich sign can have on your business.
What is a Sandwich sign?
Also called sandwich boards, a sandwich sign is a type of advertising composed of two boards that are set up on an A-frame display. Before they were put on A-frames, they were often worn by people, with one board on the front and one on the back, creating a “sandwich” effect. This is how they got their odd name. They are used often by restaurants to advertise specials due to their portability and easy set up. So, why should you use a sandwich sign for your business?
Affordable
Sandwich signs and sandwich boards are some of the most cost effective methods of advertising out there. With a sandwich sign, the biggest cost is the initial price of the A-frame and, perhaps, if you so choose, a custom sign to go in it. Unlike other advertising methods, such as newspaper ads or radio, a sandwich sign can be used day after day to highlight your specials and promote brand recognition. Once you’ve invested in sidewalk boards they are yours to keep and you’ll be able to utilize them anytime you feel the need to.
Customer Reach
While a sandwich is not going to reach the same amount of people as a radio ad in a given day, they still have great potential to entice people to come into your business and buy stuff. With a sandwich sign, you can target your advertisement to the particular people in your community, their likes and dislikes and tastes.
Portability and Customizability
One of the best things about a sandwich sign is that it can literally be set up anywhere. The only limits on where you can put your sign are local and county ordinances. As long as you follow those rules, which may not even apply to sandwich signs in your area, then there is no limit to where you can put it to reach the people you want.
Another great benefit is the adaptability of the sandwich sign. These signs allow you to change out the message on the board anytime you like, highlighting seasonal or daily specials.
Sandwich Signs at Grafics Unlimited
If you are small business in the Reno and Sparks in need of advertising graphics, sandwich signs, vehicle wraps, exterior signage and more, Grafics Unlimited is the place where you can find it all. Grafics Unlimited is your leader in Northern Nevada for providing Superior Quality and experience with Graphic Design, Manufacturing and Installation. Come check our website and contact us today. We look forward to hearing from you!
