Let’s face it—your signage says a lot about your business before you ever get the chance to. Whether it’s the front of your building, your fleet branding, or even your windows, your visuals are constantly sending a message. The question is: are they saying what you want them to?
There’s no doubt your business’s signage is an important aspect of drawing in new customers. In fact, according to one study, 76% of shoppers said signage influences their decision to enter a small business. Additionally, 60% of businesses reported a positive boost in sales from enhancing their signage.
However, if it’s been awhile since your signage had a refresh and it’s looking a bit out-dated, it could have the opposite effect. Read on to learn how to get the most out of your business signage as well as learn what the best signage options are for your business.
First, How Could Your Signage be Hurting You?
First impressions happen fast. You might offer five-star service, but if your signage is outdated, faded, or just not eye-catching, it could turn people away before they even step inside your business. In fact, 68% of consumers believe that a store’s signage is reflective of the quality of its products and services.
On the flip side, when driving around a new area, have you ever noticed which signs catch your eye? Maybe a backlit, glittering-metal sign, or a whimsical painted mural? Perhaps, while sitting in traffic, you find yourself chuckling at a catchy slogan painted down the side of a work van. The attention this signage garnered from you was not on accident.
Great signage should:
- Reflect your brand’s personality (clean, creative, bold, elegant—you name it)
- Stand out among an ocean of storefronts
- Be easy to read and professionally installed
- Be consistent across all your touchpoints
Here are some options your business can use to refresh its look, stand out from the crowd, and attract customers like a magnet.
Fleet Wraps: A Branding Silver Bullet
We’re starting off strong with one of the most effective (yet sometimes overlooked) signage strategies out there. Branding your business’s vehicle fleet with spot graphics or full wraps can have a significant impact on your sales. Here’s why:
According to the American Trucking Association, a single commercial vehicle can generate between 30,000 to 70,000 daily impressions (depending on traffic and location), which makes for one of the most cost-effective forms of advertising–estimated as low as $0.04 per thousand impressions. And if that wasn’t convincing enough, a study by the Outdoor Advertising Association of America (OAAA) found that 98% of drivers and passengers said they notice ads on vehicles. 91% of those drivers can recall vehicle graphics days later.
In summary, whether you have one truck or a whole fleet, vehicle wraps are one of the most cost-effective ways to make a lasting impression on your potential customers—daily.
Professional fleet branding is ideal for:
- Boosting brand recognition
- Building credibility (especially when showing up to job sites)
- Turning traffic into marketing
On the flip side, if you have peeling or inconsistent wraps, that’s like showing up to a meeting in a wrinkled shirt. A clean, cohesive look across all your vehicles sends a message of professionalism and attention to detail. A professional vehicle wrap shop with a large portfolio of fleet vehicle branding can help your fleet get back on fleek.
Don’t Sleep on Window Space
Windows aren’t just for letting light in—they’re prime advertising real estate. Window perf (perforated vinyl) lets you turn your glass into a dynamic marketing tool without blocking visibility from the inside. It’s perfect for promotions, branding, or even just adding some privacy.
Window perf is:
- A great way to brand your storefront without permanent changes
- Eye-catching to foot traffic and drivers
- Easy to update seasonally or as your business grows
Sleek, Sturdy, and Cost-Effective: Aluminum Composite Signs
If you want signage that looks clean, modern, and lasts through all seasons, aluminum composite signage is a go-to. Whether it’s used for a business park, directional signs, or exterior branding, it’s tough enough to handle the elements but sleek enough to match any brand aesthetic. Adding backlighting to your metal sign can make it equally as eye-catching in the dark as it does when the sun hits it during the day.
Why businesses love it:
- Weather-resistant and durable
- Lightweight and versatile
- Great for mounting on walls, posts, fences—you name it
For Bonus Points, Don’t Overlook the Power of Adding Vinyl Banners and Flags
When you want to turn heads quickly—especially for events, grand openings, or limited-time promotions—vinyl banners are great additions to your mainstay signage. These bold, flexible branding options are easy to spot from a distance and can be installed almost anywhere. Feather flags add movement and catch the eye of passing drivers or pedestrians, while vinyl banners give you tons of space to showcase your message loud and clear.
Vinyl banners and flags are great because:
- They’re cost-effective,
- easy to swap out, move and store between use
- and pack a visual punch that helps your business rise above the noise—literally.
Make Your Signage Work Smarter
If your current setup isn’t saying what you want it to, here’s how to elevate it:
- Assess Your Current Signage
Take a step back and look at your signage like a first-time customer. Is it clear? On-brand? Easy to spot? - Mix and Match for Impact
Combine signage types for a dynamic look. Think Gemini letters on your building, aluminum composite signs around your property, window perf for promotions, and a wrapped vehicle out front. It all adds up to a memorable, professional presence. - Keep It Consistent
Your brand colors, fonts, and logo should show up across all your signage. A consistent look builds trust and recognition. - Refresh as Needed
Even the best signage needs an update now and then. Whether it’s a new logo, a seasonal window graphic, or fresh vinyl on a work van—we’ve got you covered.
Ready to Elevate Your Look?
From bold storefront letters to fully wrapped fleets and everything in between, we specialize in signage that speaks loud and clear. If your business visuals need a refresh—or a full-on makeover—we’re here to help.
Let’s make sure your signage says all the right things. Contact us today for a free consultation or quote.
Grafics Unlimited is Your One-Stop Sign and Fleet Branding Shop in Northern Nevada
If you’re looking for a sign shop in Northern Nevada that offers all of the options listed in this article, look no further than Grafics Unlimited. Grafics Unlimited has an extensive portfolio and decades of experience working with local businesses and organizations to create impactful business signage and fleet graphics that last.
Grafics Unlimited has operated as a family-owned, full-service sign business since 1976 and has set the pace for design in the sign and vehicle wrap industry. They provide professional, friendly service, and quality products to each satisfied customer.
