Author Archives: Jill Pauley

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Celebrating National Nutrition Month gives businesses the opportunity to share the latest research in healthy eating and lifestyle habits. It also provides a means of encouraging everyone to be more healthy, in a fun and engaging way. Is everyone at your office is already focused on eating better and exercising? There’s still always something new to learn about nutrition! Read through the following suggestions for some ideas on how your team can celebrate National Nutrition Month this year. Contests A contest is a great way to get people talking about nutrition. One idea – send out a daily email with a question about nutrition. Collect the right responses, then at the end of the month hold a drawing for the winner(s). T-shirts, drinking cups, pens, pencils, magnets, etc. which promote healthy living are good options for prizes. Hold a healthy recipe contest among employees. Ask for volunteer judges among upper […]

The competition in business is just getting tougher. For this reason, it’s becoming more and more difficult to leave an impression and stand out. It’s why different forms of marketing and advertising were created: to grab target audience’s attention, close sales and earn profit. When we talk about advertising, most people would think about the ads they see on TV, magazines, billboards and so on. But businesses have found many different ways to advertise their brand. And one method never fails to do its job – floor graphics. Using floor graphics can be beneficial for your business in more ways than one. Some of them are mentioned as follows. Effective form of product advertisement Printed floor graphics are an effective way to capture the attention of people and introduce your products. Want them to know about your new products, or be aware of products that are on sale? Using attractive […]

It seems almost every company around the world has been relying on internet marketing when it comes to advertising their business. Despite this popularity of digital marketing, the old-school way of using printed business banners still remains one of the most effective marketing tools. While it is smart to incorporate the use of the internet to promote your business, it is also essential you don’t forget about traditional advertising methods. Here are some excellent reasons why you need to continue using custom banners for your business. 24/7 Brand Exposure Want advertising that’s visible around the clock? Consider getting custom banners. With custom banners, you get 24/7 brand exposure because you don’t have to take them down. They also don’t expire after a few hours. In digital advertising, people only get to see posts on their social media feeds for a limited period. As new ads come in, yours become buried […]

The first National Snack Food Month was celebrated in February 1989. It was initiated by the Snack Food Association and National Potato Promotion Board. The intent is to build snack food awareness and increase consumption of snack foods during a time when their sales are typically low. Snack food doesn’t have to mean “junk” food Are you and your team among the thousands of Americans trying to find balance in their eating habits? You may decide to skip the celebration, but why not choose guilt-free snack food instead? Instead of boxes of little donuts or bags of greasy chips – or in addition to, no judgment here – add a wide variety of healthy foods that everyone can enjoy. Here’s how to celebrate National Snack Food Month with your co-workers: Plan your snacks Are you the team manager, company owner and/or the person who’s been nominated to the task? Put […]

Many car owners wonder whether they should wrap their vehicles or have them painted. Wondering the same thing? Learn the details and differences between what paints and wraps can do for your car — and your wallet. For one, wraps are cheaper compared to paint. If you are working on a tight budget, the quality of paint may be compromised. It may look great at first, but will lose its luster after a couple of years. Eventually, you’ll need to get the paint job redone. Here are some reasons why you should choose a wrap over a custom paint job. Lower cost. Car wraps are cheaper compared to custom car paint. If you want a high quality paint job, you must be willing to spend more. It could cost you around $3,000 to $10,000 depending on the quality. When it comes to car wraps, the highest quality materials only cost […]

Love to knit or do you prefer whitewater rafting? Maybe you love to sell your jewelry on Etsy or you give scrapbooks to your family as gifts each Christmas. Whatever it is that you – and your co-workers – love to do on your time off, one of the most surprising ways to learn more about your co-workers is to discover their hobbies. For example, maybe you’ll find out that the soft spoken receptionist for the sales department loves to scream out rock and roll songs at the neighborhood karaoke bar. Or you’ll learn that your “tough as nails” supervisor has won the Annual Chili Cook-off for the past three years running. When you take the time to share your hobby with others you deepen their understanding of what you enjoy which can increase their appreciation for who you are as a team member. Why it’s important to choose a […]

Marketing is key to developing and growing a business. Car wraps are a great way to market objects because of their low cost and high impact. With a car wrap, you can choose multiple design options, and the best part about a wrap is that it is an investment that pays off. High Awareness, Low Cost Unlike the usual costly media outlets, vehicle wraps work for you 24/7, 365 days per year. A car wrap investment is not expensive at all.  Consider the fact that it can easily transform your car into a “moving billboard” and spread the brand awareness whenever it goes. Depending on the city and population size, a single vehicle wrap can be seen by 30,000 to 70,000 people a day.   Unlike a billboard, which stays in one place and cannot move to a new audience, a vehicle wrap can be in multiple locations throughout the course […]

National re-gifting day is celebrated each year on the Thursday before Christmas. The date was chosen, because that’s when many companies hold their Christmas parties. Interestingly, what was once thought of as “tacky” has now become popularized by such shows as the Seinfeld episode, The Label Maker. But comedy aside, while regifting is no longer considered taboo in some circles there are ways it can be done that will benefit both the giver and the receiver. a re-gift that is truly appreciated and desired helps to avoid waste and reduces the chance it will wind up in the landfill if you were given a gift that is sitting in a corner or closet collecting dust, it’s taking up space – give it to someone who will appreciate and have use for it regifting can reduce the clutter in your home and in your life (assuming you don’t buy something else […]

When you hear about success secrets for small businesses, you may be hesitant to try them out. After all, most of these “secrets” either rely on expensive, high tech equipment or expensive seminars. The truth is that you don’t need to have unlimited funds and a master guru to guide you to higher profits. You can snatch up more sales, gain new customers, and build better alliances by using low tech tactics. Creative Marketing Utilizing creative marketing and having a unique marketing strategy will help your company stand out. This should be clever and encourage memory retention. Striving for a dynamic approach is also important. Try something endearing, which can be as simple as a giveaway (think Coke’s ‘Happiness Machine’). Go for unusual advertising. From transforming drains into BBQs, to ads painted along the do not cross lines in subways. There are an unlimited number of unique and creative ways […]

As you prepare to observe National Gratitude Month, you realize that good workers are sometimes hard to find. You want your workers to know that you appreciate what they do for your business day in and day out. You also want to inspire all your workers to invest in your company, so they will work harder. Another goal you have is to achieve and maintain high morale in your workplace. Do not worry about how much it will cost you. You do not need a large budget to show appreciation. You can be frugal and still make what you do meaningful for your employees. In the end, whatever you spend will be worth it to you. Give Time Off One easy way to show appreciation is by giving paid time off. You may not be able to give employees a whole day off with pay, but that would let your […]