Corporate signs can give you a lot of potential advertising benefits, but you need to know how to properly place and use them. Find out how with these pointers below.
- Make it noticeable. Your sign will become a part of the landscape in your chosen location over time. Soon enough, it can lose its power to get people’s attention, especially if they’ve seen it for a long while. Every now and then, try tweaking certain elements of the text or design, even in just small degrees. Having copy that is easily modifiable can work to your advantage, too. Another way to maintain its noticeability is by using temperature and time devices, and moving or rotating parts. These not only increase interest from by-passers, they also provide public service.
- Make it readable. Make sure that the text and graphics are big enough for people to see without having to come really close to it. Do research on how far your sign can work, especially during actual road traffic. You can check this off the list by hiring a competitive sign company.
- Make your message precise and easy to understand. You can achieve this by focusing on key words. You don’t need too many – one or two words can clearly describe your business. Also, use a brief text. The cleaner your sign is, the better its impact is. Having a lot of text and symbols may confuse potential customers as to what your business is about.
- Make sure your design is effective. You have as much say in your sign’s design as you want – the sign company will merely execute your choices. The design can tell a lot about your company. For instance, if you choose simple, no-nonsense materials and graphics, customers will view your offers as no frills and best buys. On the other hand, using expensive and elegant materials may suggest luxurious products.
Other factors you need to consider include the sign’s location, size, structure, and material. Size matters, but it’s not always best to have the biggest one possible. Going too large or too small may hinder the ability to express your message effectively. Also, how many signs will you need?
People react differently to corporate signs based on several factors. You need to do the proper research to ensure that you can maximize the advertising potential of your signage. Having professional assistance certainly helps, since they are experienced with the different factors and elements that need to be considered when putting up corporate signs for advertising.