One of the fundamental aspects of marketing any business is putting up an attractive outdoor business sign. A custom outdoor sign is a good way to attract the attention of potential customers. It also allows them to identify your business, understand your product, and convey what you do.
Because your goal is to be seen and remembered, it’s imperative that you make sure your custom outdoor sign is effective enough to elicit the desired response from customers. And to make that happen, here are some of the most important things to consider.
Find the perfect location
Location should be one of the top considerations when it comes to planning and placing the outdoor sign. This will help you determine how the signage will be designed.
When finding a spot for the signage, make sure that it’s placed where it can stand out from its surroundings. It should be free from obstructions and positioned in a way where its height is just perfect for the type of audience passing by.
Because the goal is to get maximum exposure from your target audience, you would want to walk and drive past your business from various directions to see if the signage can be easily seen.
Be mindful of the size
Make your sign big enough to be spotted if you want maximum attraction and reach. Also, the letters and fonts don’t have to be complicated. Use fonts that are simple and easy to read. The words should be legible to people of all ages. And instead of making all letters capitalized, it’s better to use mixed-case letters. These are easier to read compared to all capital letters of uniform size and shape.
Choose the right colors
When it comes to selecting colors for the signage, choose contrasting colors for ease of reading. There should be a good contrast between the foreground and background. You may lean toward using bright and vibrant colors because they’re more catchy, but make sure they complement each other. Also, you have your branding colors to consider, too!
The color selection part for custom outdoor signage can be a bit tricky because there are colors that are considered “high response”. Examples include yellow, orange and red. Other colors, on the other hand, are more soothing and less stimulating. These include green, blue and many shades of purple.
Keep the message short
Custom outdoor signs do not need to be lengthy. People only have a few seconds to glance at a business sign. Therefore, make sure your message is clear, concise, and direct. Think about the message you want to get across and how to say it in as few words as possible. As for the headline, aim for three to five words only. And if you need supporting information, you may put it in smaller fonts below the headline.
You can also use the five-second rule. Try to read the message on your signage out loud and see if it takes you more than five seconds. If it does, then you may need to shorten it.
Make it memorable
Custom outdoor signs are more effective when they’re creative and clever. Don’t settle for boring signs. Grab people’s attention, spark their interest and make them remember you. They may not have the luxury of time to drop by upon seeing your store. But if you give them something that sticks in their memory, they’ll definitely come back next time. So, don’t hesitate to inject a little fun, a little humor, a little creativity. Veer away from the boring, the cliche and the common.
Include a call to action
Your outdoor signage isn’t only there to make people aware of your business. It’s there to give them a nudge to take action. Use your outdoor sign to motivate your customer to do something, to respond. And this is where a call to action comes in.
Custom outdoor signs play a significant role in helping a business build a visual brand. Be sure to create an effective one by following these tips.
Looking for excellent quality signs for your business? Please visit Grafics Unlimited.
