Advertisements are one of the most common features of modern life. It seems that advertisements are everywhere, especially outdoor advertising. With the advance of the internet and modern digital communications, advertisements have started to appear on our phone and computers, in our inboxes and as text messages. But while the internet has provided a new and effective platform for business and companies to advertise their products, the old ways of advertising are still in use.
What is Outdoor Advertising?
Though it is primarily low tech, outdoor advertising is still one of the most effective ways to
get the message about your product or service out to consumers. Outdoor advertising is defined as any advertisement that is displayed outdoors or “out-of-home” as the industry likes to refer to it. Outdoor advertising includes billboards, vehicle wraps, signs and posters in buses and transits stations, window advertising, interior and exterior signage and many others. The list is long and the options endless.
But not all forms of outdoor advertising are created equal. There are some methods which are more cost effective than others.
What Does Outdoor Advertising Cost?
When considering an advertising method, it is not only important to account for the set cost of the advertisement, but also whether that form of advertisement is likely to get anyone’s attention.
Considering the ad’s potential return on investment is important to accurately track your advertising expenditures. Essentially, a $100 dollar ad that does not create any sales is more expensive than, say, a $10,000 dollar advertising campaign that creates and continues to create customers and converts to sales.
In one scenario, $100 is spent and never seen again. In the other, $10,000 dollars is spent, which is then covered and exceeded by the profits from the sales created by the ad campaign. This is why it is important to consider the effectiveness of the advertising method you are thinking about using.
Best Method of Outdoor Advertising
One of the best methods of advertising outdoors is car advertising, also known as mobile advertising. Car and vehicle advertising includes car wraps, magnets, stickers and signage in buses. According the to the Outdoor Advertising Association of America, vehicle advertising, depending on the area in which it is employed, can make up to 70,000 impressions per day.
Another benefit of vehicle advertising is the low cost per impression. When factoring in the cost to the number of impressions created, vehicle advertising produces a cost per impression of $0.35. Just 35 cents! The next most effective method, outdoor signage, has a cost per impression of $3.56. While still relatively low, that is ten times the cost of vehicle advertising.
Outdoor Advertising with Grafics Unlimited.
At Grafics Unlimited, our trained and professional service technicians and staff are dedicated to helping make your advertising campaign a success. Grafics Unlimited is the premier certified installer of custom car wraps, exterior, interior and engraved signs, wall graphics and creating custom designs. We work with you through the process of discovering your outdoor advertising needs. Contact us today and get started on the path to outdoor advertising success!
