Advertisements are one of the most common features of modern life. It seems that advertisements are everywhere, especially outdoor advertising. With the advance of the internet and modern digital communications, advertisements have started to appear on our phone and computers, in our inboxes and as text messages. But while the internet has provided a new and effective platform for business and companies to advertise their products, the old ways of advertising are still in use.
What is Outdoor Advertising?
Though it is primarily low tech, outdoor advertising is still one of the most effective ways to
get the message about your product or service out to consumers. Outdoor advertising is defined as any advertisement that is displayed outdoors or “out-of-home” as the industry likes to refer to it. Outdoor advertising includes billboards, vehicle wraps, signs and posters in buses and transits stations, window advertising, interior and exterior signage and many others. The list is long and the options endless.
But not all forms of outdoor advertising are created equal. There are some methods which are more cost effective than others.
What Does Outdoor Advertising Cost?
When considering an advertising method, it is not only important to account for the set cost of the advertisement, but also whether that form of advertisement is likely to get anyone’s attention.
Considering the ad’s potential return on investment is important to accurately track your advertising expenditures. Essentially, a $100 dollar ad that does not create any sales is more expensive than, say, a $10,000 dollar advertising campaign that creates and continues to create customers and converts to sales.
In one scenario, $100 is spent and never seen again. In the other, $10,000 dollars is spent, which is then covered and exceeded by the profits from the sales created by the ad campaign. This is why it is important to consider the effectiveness of the advertising method you are thinking about using.
Best Method of Outdoor Advertising
One of the best methods of advertising outdoors is car advertising, also known as mobile advertising. Car and vehicle advertising includes car wraps, magnets, stickers and signage in buses. According the to the Outdoor Advertising Association of America, vehicle advertising, depending on the area in which it is employed, can make up to 70,000 impressions per day.
Another benefit of vehicle advertising is the low cost per impression. When factoring in the cost to the number of impressions created, vehicle advertising produces a cost per impression of $0.35. Just 35 cents! The next most effective method, outdoor signage, has a cost per impression of $3.56. While still relatively low, that is ten times the cost of vehicle advertising.
Outdoor Advertising with Grafics Unlimited.
At Grafics Unlimited, our trained and professional service technicians and staff are dedicated to helping make your advertising campaign a success. Grafics Unlimited is the premier certified installer of custom car wraps, exterior, interior and engraved signs, wall graphics and creating custom designs. We work with you through the process of discovering your outdoor advertising needs. Contact us today and get started on the path to outdoor advertising success!
1002 C Street Sparks, NV 89431 (775) 331-1100 Mon - Fri 8 a.m. to 5 p.m. Sat - Sun By Appointment [email protected]
Dear Bill, Jill, and Dan,
Thanks for your help in creating our big check to recycle with our future donors. It’s a great cost-saving way to recognize worthy contributions!
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THANK YOU SO MUCH FOR THE AMAZING LOGO SIGN YOU DID FOR US…IT TURNED OUT BEAUTIFULLY! OUR BUILDING LOOKS GREAT AND THE SIGN JUST POPS AND HAS GIVEN THE BUIL… Read more
I can’t thank you enough for the beautiful Work Ethic posters your company made for us. By the end of the day, every classroom at Shaw Middle School will proudly display the poster. You are… Read more
We received many compliments on your company’s nice work on the cart. Let me know if I can help with any real estate issues.
Lee & Associates
Hi Jill,I just wanted to say that we got our graphics on our motor home done on Friday and it has totally exceeded our expectations. You and your staff have been amazing and did a fantastic job. … Read more
Just wanted you to know that we are very happy with the graphics job that you did on our truck. As you know what people say they can do and what they perform are often at variance with one anoth… Read more
Just wanted to say Thank You!! You guy’s are great!! It was so nice dealing with people like you. I’ll be back.
Thank you and your staff for working with us to produce the vinyl graphics for our upcoming Citifare bus campaign, not to mention turning out our concert banner in record time. Most of all, I ap… Read more
The decals you did for us turned out very nice! They went great with our light up pedestal display. Thanks again!