For all businesses, and especially small business that cater to a local market, a good marketing strategy is key to creating a customer base. In some instances, a marketing strategy is devised in order to create the market itself. For example, think of a new sandwich shop that serves up a type of sandwich that no other sandwich shop in the region does. One sign advertising that sandwich can literally create the market for that sandwich in that city/region in a few days. Marketing is important, especially outdoor marketing. Outdoor Marketing still Works Even with the ascent of digital marketing, internet search engines and other forms of tech advertising, old fashion outdoor marketing techniques are still one of the best ways to lure potential customers. Often, internet marketing is seen as annoying impediment to customer or user experience. Think about how annoying those stupid pop ads can be, especially when […]