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The Dos and Don’ts of Designing Business Logos and Graphics

The Dos and Don'ts of Logo Design

Are you starting a new business or perhaps looking to freshen up your brand? Creating an effective logo is a critical first step. For startups, business owners, and small businesses, a well-designed logo can convey professionalism, trustworthiness, and the unique essence of your brand. Here, I’ll guide you through the essential dos and don’ts of designing business logos and graphics to ensure your branding efforts hit the mark. 

Dos of Designing Business Logos and Graphics

Do Keep it Simple

In design, oftentimes, less is more. Keep your logo design simple and easy to recognize. A cluttered design can be confusing and less memorable. Simplicity ensures your logo is easily identifiable and leaves a lasting impression on your audience.

Example of a simple logo designed by Grafics Unlimited

Do Keep it Versatile 

Ensure that your logo looks good in different sizes and formats, whether it’s on a business card, website, or billboard. A versatile logo maintains its integrity and visual appeal across various applications.

Whether you’re working with a professional designer or DIYing your new brand, make sure your logo and graphics are created using a vector format so that they can be scaled up or down without losing quality. Scalability ensures your logo looks sharp and professional regardless of its size. 

Do Hire a Professional

Although it may feel like an investment, your company’s logo is responsible for a lot. It’s usually the first thing potential customers see, and may be what they remember about your company the most. Investing in this important aspect of your business is a smart move. 

Experience is important when looking for a professional graphic designer. Look for a designer who has worked with other companies in your industry or with businesses of all types. If their portfolio covers a large repertoire, it’s likely they will be able to adapt and do good work for your brand as well. 

Do Keep it Relevant 

Make sure your logo reflects your brand identity and communicates the right message to your target audience. For example, the brand of a pediatric dentist should feel completely different than that of a dentist mainly intended for adults. The logos for these different dentists’ offices should reflect that. 

Relevance will help your brand endure rather than follow short-lived design trends. A timeless logo remains effective for years, reducing the need for frequent redesigns.

Examples of logos relevant to their brands. Designed by Grafics Unlimited

Do Keep it Memorable

If design were as simple as choosing colors and fonts, anyone would be a designer. Creating imagery that reflects the essence of a business is an art form, usually best left to professional graphic designers. A unique brand goes a long way in making it easier for customers to remember and recognize your brand, especially in a competitive market.

Examples of memorable logos designed by Grafics Unlimited

Do Keep it Consistent

Use the same colors, fonts, and design elements across all marketing materials to maintain consistency in your branding. Consistency builds brand recognition and trust over time, helping your business stay top of mind. 

Do Research and Test 

Conducting testing and research may conjure thoughts of large (and expensive) focus groups, but there are a number of methods to conduct research and test your new logo that any business has the budget for. One easy way is to collect feedback internally, from customers, and from other key stakeholders. Fresh eyes and alternative perspectives are always helpful when putting something new out into the world.

To test your logo, use it across different mediums and backgrounds to ensure it remains effective in various situations. Testing helps identify potential issues and ensures your logo is versatile. If you’ll be using your new logo or graphics on a website, use A/B testing to test multiple variations and see which one performs the best. 

Don’ts of Designing Business Logos and Graphics

Don’t Create Overly Complex Designs

Avoid designs with too many elements or intricate details that can be difficult to reproduce and recognize. Simplicity is key to creating a clear and impactful logo. Avoid overusing effects like drop shadows, gradients, or 3D effects, as they can make your logo look dated or cluttered. Subtlety often leads to a more professional appearance.

Don’t Use Overly Literal Designs

Don’t be too literal in representing your business. Instead, focus on creating a logo that captures the essence of your brand. Abstract and conceptual designs can be more impactful.

Don’t Use Raster Graphics

Avoid using raster images for your logo as they lose quality when scaled up. Stick to vector graphics for scalability and consistent quality.

Don’t overlook the importance of scalability. Your logo should look good whether it’s displayed on a small business card or a large billboard.

Don’t Copy Others

It may be tempting to copy elements from another logo or design you find compelling, but your brand’s originality is what sets you apart from your competitors. Your logo should be unique and reflect your brand’s identity. 

Don’t Forget about Legibility

When it comes to design, clarity is king. In other words, don’t sacrifice legibility for creativity. Your logo should be easy to read and understand at a glance. Clear typography and design elements are essential. 


Designing a business logo and accompanying graphics is a fundamental part of building a strong brand identity. By following these dos and don’ts, you can create a logo that not only stands out but also effectively communicates your brand’s values and resonates with your target audience. Remember, a well-crafted logo is an investment in your brand’s future, helping you establish credibility and foster recognition in a competitive market.

If you’re ready to take the next step in creating a standout logo for your business, start by applying these principles to your design process. And don’t hesitate to reach out to a professional designer or branding expert for additional guidance and support. Your brand deserves nothing but the best.

Grafics Unlimited has Decades of Experience in Logo and Graphic Design

If you’re a business in the Northern Nevada area and looking for a new logo, or to give your branding a bit of a refresh, look no further than Grafics Unlimited. Their 30+ years of professional graphic design experience 

Grafics Unlimited has operated as a family-owned, full-service sign business since 1976 and has set the pace for design in the sign and vehicle wrap industry in Northern Nevada. They provide professional, friendly service, and quality products to each satisfied customer.

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We are hiring!

Vehicle Wrap Installer

Job Description:
We are a full service sign shop that specializes in vehicle wraps. We are currently seeking an experienced installer. The Installer position is responsible for the hands-on installation of non-electrical signage to include adhesive vinyl graphics, banners, rigid panel signs and wide format digital print graphics on windows, walls and vehicles both in-house and at customer locations.

Candidates will have a minimum of 2 years of vinyl installation experience. Must be able to complete full wraps with little supervision.

Major Job Duties:

  • Installation of color change wraps
  • Installation of digitally printed wraps
  • Installation of cut vinyl and spot graphics
  • Assembly and installation of various signage and substrates
  • Ability to remove old graphics
  • Ability to problem solve and come up with solutions


Job Requirements:

  • This position requires a minimum of one (2) year of directly related installation experience during which
    the knowledge, skills, and abilities applicable to the position were demonstrated.
  • Mechanically inclined- ability to remove door panels, handles, head, and tail lights etc.
  • Must have a driver’s license and a clean driving record
  • Ability to use and read basic measurements such as a tape measure


Monday through Friday 8 a.m. to 5 p.m.

We offer competitive pay, health, vision, and dental benefits, 401k with employer match, and all major holidays are paid.

Sparks, Nevada. Remote work not available


To apply, please email your resume to: melissa@graficsunlimited.com