A strong visual identity is essential for any business that wants to build a loyal customer base. And one of the most critical elements of a successful visual identity is signage. Signs are one of the first things potential customers will notice about your business, so it’s important to ensure they convey the right message. A well-designed sign should be eye-catching, easy to read and convey your brand’s unique personality. In addition to helping potential customers find your business, signs can also help to create an atmosphere that is welcoming and inviting. They also help set you apart from your competition. With the right signage, you can make a great first impression on potential customers and start building a strong visual identity for your business.
So, how can you use signage to build your visual identity and make your business stand out from the rest? Here are eight ideas:
Use high-quality materials
This is one area where you don’t want to skimp. Inexpensive or cheap materials will message that your business is cheap and not worth doing business with. Invest in high-quality signs made from durable materials that will withstand the elements and still look good for years to come.
Make sure your signs are readable
This seems like a no-brainer, but you’d be surprised how many businesses use signs that are difficult to read due to poor font choice, bad lighting, or other issues. Take the time to ensure that your signs are easily read from a distance so potential customers can quickly and easily see what you offer.
Use consistent branding across all of your signs
Your business should have a cohesive visual identity consistent across all channels, including signage. This means using similar colors, fonts, and logo placement on all of your signs so that they all work together to create a unified look for your business.
Keep it simple
Being overloaded with too much information can be overwhelming and confusing for potential customers. Stick to the basics – your name, what you do, and how to contact you – and save the rest for other marketing channels like your website or social media accounts.
Get creative with shape and form
Signs come in all shapes and sizes, so don’t be afraid to get creative with yours! Play around with different shapes, sizes, and materials to create signs that are unique to your business and visually appealing.
Make sure your signs are well-lit
This is especially important if you have an exterior sign that potential customers will see at night. Poor lighting can make even the best sign hard to read. So, make sure yours is lit up bright enough for people to see from a distance.
Use technology wisely
Technology can be a great asset when used correctly, but it’s important not to use it just for the sake of using it. Keep the needs of your audience in mind first and foremost. If a digital sign genuinely improves the customer experience, go for it! But if it’s just going to add clutter and confusion, then stick with more traditional methods.
Hire a professional sign company
A professional sign company, like Grafics Unlimited, has the expertise and experience necessary to create high-quality signs that accurately reflect your brand identity. They’ll also be able to advise you on sign placement, lighting, zoning regulations, permits, etc. – all of which are important factors in ensuring that your signs are effective. Doing it yourself might seem like a cheaper option at first glance, but hiring a professional will save you time, money, and headaches in the long run.
Signage is an important part of any business’s visual identity. Keeping these things in mind can help you create signage that accurately reflects your brand and helps you stand out from the competition.
Custom banners are a great alternative when you need a sign printed on a budget. At Grafics Unlimited, we provide professional design services to fit all of your graphic needs. From a concept to your completed project, we will provide custom graphics, just for you!