Do you want to increase customer awareness and drive more foot traffic toward your business? A great way to do so is by creating an effective sign that reflects your company’s style, brand, and personality.
Many business owners underestimate the importance of effective signs. What they don’t know is that a well-designed sign can be a powerful tool for business owners who are looking to grow their brand or attract customers from all walks of life. Not only does a sign help increase brand awareness, but it also helps people find your company more quickly and easily. There are several factors that go into creating an effective sign, and it may be confusing trying to figure out where to start. Read on for some helpful design tips you can use to create your sign!
Make sure your sign reflects your brand
Your brand should be the foundation for your sign. The first step of creating your sign is to take inspiration for colors and fonts directly from your brand. You can ensure that potential clients get the right feel for your branding the moment they see your sign.
It may be tempting to choose designs and colors that are flashy and eye-catching. However, it’s important to consider what your company stands for. What does your brand embody? Choose the look of your sign carefully so that your sign’s design is consistent with your brand, and will therefore send the right message to your target audience.
Use colors that are compelling
Your choice of colors will play a vital role in the efficacy of your sign. Therefore, when designing your sign, think carefully about your color choice. Make sure you choose colors that are appropriate and aesthetically pleasing.
It’s also important to remember that different colors evoke different emotions. Each color has its own effect on how people feel when they look at it. If you want to influence a customer’s perception of your company, it’s crucial to choose your color scheme very carefully. However, this doesn’t mean you can’t experiment with various shades or try different variations of colors. As long as you’re consistent with your color choices throughout the rest of your shop or building, your target audience will be able to understand your vibe and your brand more easily.
Ensure your sign’s readability by creating contrast
Another important design tip is to make sure your sign is not only visible but also easy to read. You can do this by creating a contrast between the colors of your text and the background. This will help to make your sign more vibrant and legible so that people will be able to see it from a distance.
Choose your colors carefully. So that your audience can read and understand every single word on your sign. Color blindness should also be taken into consideration. Some people have challenges distinguishing between certain color combinations, so that’s another important factor to consider.
Limit your text
Less is more even when it comes to creating effective signs. Keep your sign simple by using as few words on your sign as possible, so that you’re able to get your message across quickly and clearly. People who are driving past by your shop need to be able to understand your sign’s message at a glance. If your wording is too lengthy, you’ll lose the opportunity to grab that person’s attention and make them aware of your business.
Be mindful of the size of your sign
Size does matter, especially when it comes to business signs. If you want to increase brand recognition, it’s important to make sure your sign is large enough to be read from a distance. The letters on your sign need to be large enough to ensure that your sign can be read from far away.
For example, if you plan to display your sign at a 100-foot distance, the ideal height for your lettering should be at least ten feet per inch. Because legibility is critical for a sign to be effective, be sure to choose your font carefully as well. Be sure to choose a font with adequate spacing between letters, because narrower letters will allow more words on each line, which means less scrolling for an observer’s eyes.
Several important factors need to be considered when creating a custom-made outdoor sign for your business. Consider these design tips to help you create the most powerful and effective sign for your business.
Grafics Unlimited can help you create custom exterior signs for all of your business needs. If you’re looking for any type of exterior sign for your business, please feel free to give us a call.