1002 C Street, Sparks, NV 89431     (775) 331-1100      M-F     8AM-5PM    No appointment necessary

Search
Close this search box.
Search
Close this search box.

5 Reasons Why You Need to Consider Old School Sticker Marketing

For many years, stickers have become an all-time favorite for many marketers. They have advertised a band, built companies, created a brand, made politicians win elections and increased exposure. Stickers have become a staple in the marketing industry. Even in this new age of social media and digital marketing, stickers are still widely used and remain as effective as ever. After all, they are really affordable and easy to make, print and distribute.  While some prefer to use modern technological advances for their marketing strategies, there are still reasons why companies should not ignore this low-cost yet powerful old sticker marketing.

Helps increase brand awareness

We all know how effective online marketing is nowadays. However, it has become a pretty crowded space and overly saturated. It has come to a point where a lot of people are now developing ad blindness. So while most businesses are trying to catch the consumer’s attention online, take advantage of the less congested offline advertising space.

One of the many advantages of sticker advertising is that it helps your brand stand out. Creating a strong brand is an important marketing strategy for any kind of business. Designing and printing promotional stickers will help you reach your client base and get them involved in your brand. Through sticker branding, they are able to spread the word to your target audience. If they are keen on what you have to offer, they are likely to display your logo, design or slogan wherever they can. It is a known fact that stickers and brand identity go hand in hand. Ever wonder why every new Apple or GoPro product comes with an elegantly-styled sticker? Certainly, those stickers can be seen everywhere.

Promotional stickers not only help multimedia companies with their brand, but also solidifies and increases brand awareness. While big companies may not need so much help when it comes to marketing their products, small ones can benchmark on their marketing methods. Getting a clever design or logo and having it printed on a sticker can attract a lot of attention from many consumers.

Affordability

Compared to TV, online or other forms of promotional marketing, stickers are very much highly cost-effective. Bulk discounts are also always available when ordering stickers. The more you order, the more discounts you get. Making stickers in large quantities is easier than making single ones, mainly because of how stickers are printed and produced.  Most sticker companies also offer promotional rates for returning customers.

Flexibility

Stickers allow for a lot of creativity. The sky’s the limit when it comes to designs and artwork. With your imagination, it is easy to design stickers that will attract people’s attention like a moth to a flame.

Sticker advertising has allowed companies to create stickers of many shapes and sizes. If you ask, you can put some personalized contour on the artwork and logos which puts a lot more character in the design. One example of a creative way of using sticker marketing is an idea from a famous dog food brand Pedigree. They have partnered with some supermarkets and pet stores to put stickers on the floor. These stickers, sprayed with food essence, look like dog food bowls filled with kibbles. Dogs would begin licking on the stickers and eventually draw their owner’s attention to the brand.

Stickers may have been stereotyped as kid’s items – mostly to keep them occupied, but they have evolved over the years. Stickers can now be used for name badges, bumper stickers, warning signs, simple decorations, product labels, and so much more. From shiny, reflective backgrounds to static or removable cling materials, stickers can be printed on a variety of materials.

Old school social media

Promotional stickers are the offline and physical form of social media advertising. Long before the internet started, people were already liking, tagging, pinning, and starting many conversations with colorful stickers. They are often referred to as the original viral marketing. Once designed and distributed to proper channels, stickers help businesses reach their audience. Promotional stickers are the perfect way to continually generate non-stop exposure and impressions at affordable rates.

Strengthen bonds with customers

When you hand out stickers to your customers, you are directly communicating with them. It’s your way of letting them know how much you appreciate their support and now you need their help to spread the word about your brand. By letting them become invested, a strong relationship is built. These loyal customers are more than happy to share and recommend what you offer to family and friends. Stickers are a great way to make it easier for customers to proactively promote your brand. They just simply have to apply the sticker onto one of the things they own and you will have a talking, walking advertisement. By asking them to identify with you and sharing the benefits, you are creating a bond together.

If you want to make your brand stand out through promotional stickers, contact Grafics Unlimited. 

 

Questions? Need a Free Estimate?

Our team is always happy to help!

Call us at 775-331-1100 or fill out the form below to contact us.

Name(Required)
Accepted file types: jpg, png, pdf, Max. file size: 128 MB.
This field is for validation purposes and should be left unchanged.

We are hiring!

Vehicle Wrap Installer

Job Description:
We are a full service sign shop that specializes in vehicle wraps. We are currently seeking an experienced installer. The Installer position is responsible for the hands-on installation of non-electrical signage to include adhesive vinyl graphics, banners, rigid panel signs and wide format digital print graphics on windows, walls and vehicles both in-house and at customer locations.

Candidates will have a minimum of 2 years of vinyl installation experience. Must be able to complete full wraps with little supervision.

Major Job Duties:

  • Installation of color change wraps
  • Installation of digitally printed wraps
  • Installation of cut vinyl and spot graphics
  • Assembly and installation of various signage and substrates
  • Ability to remove old graphics
  • Ability to problem solve and come up with solutions

 

Job Requirements:

  • This position requires a minimum of one (2) year of directly related installation experience during which
    the knowledge, skills, and abilities applicable to the position were demonstrated.
  • Mechanically inclined- ability to remove door panels, handles, head, and tail lights etc.
  • Must have a driver’s license and a clean driving record
  • Ability to use and read basic measurements such as a tape measure

 

Schedule:
Fulltime
Monday through Friday 8 a.m. to 5 p.m.

We offer competitive pay, health, vision, and dental benefits, 401k with employer match, and all major holidays are paid.

Location:
Sparks, Nevada. Remote work not available

Experience:
MUST HAVE A MINIMUM OF 2 YEARS OF INSTALLING VINYL ON VEHICLES- NO EXCEPTIONS

To apply, please email your resume to: melissa@graficsunlimited.com