A business logo is usually one of the first visual marketing symbols a company creates. Logo advertising is usually performed by a saturation method. All business materials, letters, emails, advertisements, invoices, websites, business cards, T-shirts – the list is nearly endless – should feature the company logo. Because of this, the company logo is one of the first things that any customer, potential customer, investor or potential employee associates with your business. Good logo advertising takes these facts into account.
Incorporating your logo into advertising is the best way to get brand recognition.
The logo is the pivot point around which all other advertising designs rotate. A company logo should be the same on all materials and should act as a design template for all secondary advertisement designs. In good logo advertising, the font and color scheme of advertising designs should follow from the design of the logo. It doesn’t have to be exact. But a design that is wildly different in both color and style from your company logo can create more confusion in the mind of the customer than clarity.
The Importance Logo Advertising
Your logo needs to tell the customer a number of things all at once. It needs to tell them your business name, a general idea of what it is that the company does and why they should choose your company to do it. Sometimes though, a simple logo all by itself, no matter how well designed, is not able to say all that you need to say. This is why using a logo in an advertisement platform that can expand on the initial message of the logo is so important.
Imagine if you have never heard of the McDonalds fast food chain and you are shown their company logo. It features two golden arches sitting on top of a red sign with the name McDonalds. Do you think that you could describe what that company does and what its products are if you were just going off the logo? The answer is no. McDonalds can get away with it because they have such excellent brand recognition that pretty much everyone knows that they are a fast food chain. But for a small business, ensuring that you logo is connected to a message is vital, as it is often the first time anyone has seen it before.
Create Logo Impressions with Effective Logo Advertising
A good method of logo advertising is to incorporate your logo into a larger body of advertising. One of the most effective ways to advertise is by using vehicle advertising. It is considered to be one of the most cost effective ways of creating advertising impressions.
Another method is to ensure that your logo is attached to any and all exterior signage that your business uses. It is important that customers and passersby associate the information on the sign with the company logo. And vice versa.
Logo Advertising with Graphics from Grafics Unlimited
At Grafics Unlimited, we want to help you launch your logo advertising and brand recognition to the next level! With Grafics Unlimted, you can be certain that you will get professional quality interior/ exterior signage, car wraps, banners, decals, glass window advertisements, for all you logo advertising need. Contact us today and start you company down the road to better brand recognition with logo advertising!
