Corporate signs can give you a lot of potential advertising benefits, but you need to know how to properly place and use them. Find out how with these pointers below. Make it noticeable. Your sign will become a part of the landscape in your chosen location over time. Soon enough, it can lose its power to get people’s attention, especially if they’ve seen it for a long while. Every now and then, try tweaking certain elements of the text or design, even in just small degrees. Having copy that is easily modifiable can work to your advantage, too. Another way to maintain its noticeability is by using temperature and time devices, and moving or rotating parts. These not only increase interest from by-passers, they also provide public service. Make it readable. Make sure that the text and graphics are big enough for people to see without having to come really […]

Your office wall offers a great opportunity to promote your business and get your message across. Instead of the usual wallpaper or paint, wall graphics allow you to brand your business wisely. It is a creative way of promoting your business and getting your message across. Wall graphics are versatile. You can install them in almost any surface such as metal, glass, wood, plastic and painted surfaces. This gives your business more opportunities for exposure. You can install your graphics almost anywhere – bleachers, parking areas, fences, bus stops and more. This means more exposure and better promotion. Your office interior must correspond to the style of your brand. Your brand must shine and be noticed by every client who visits your office. It is crucial to leave a good impression, and that’s possible by starting in your workplace. In this case, you can take advantage of office walls and […]

A clear bra is a colorless plastic wrap mainly used to protect the paint and vulnerable areas of your car. This clear polymer shield is often installed in the specific parts of your car that are prone to damage. These include the side mirrors, rocker panels, lower fascia, hood, front and rear bumpers and any other surface, which faces directly towards the front or bottom of your car. Clear bra’s protect your car from daily hazards, such as roadside debris that can cause chips on your bumper, as well as dings and scrapes from drivers who don’t seem to know how to park properly. Why do you need a clear bra for your car? A clear bra for your car offers a lot of advantages, including the following: • Prevents rusting on your car due to chipping • Prevents chipping off of paint in vulnerable areas • Prevents chemical reactions that […]

Signs are everywhere, but not all of them are made equal. So what makes a sign stand out? What are Engraved Signs and What can They Do? Throughout history, engraved signs have been utilized to create an impactful, tasteful, and durable signage designed to create a better experience. These types of signs are highly preferred over, say, printed ones because the former present a number of advantages the latter don’t. What are the Advantages of Engraved Signs For one, these type of signs look better. These signs give the impression that they were not made in a hurry. Their overall classy appeal gives them an authoritative but warm vibe. Depending on your needs and preferences, engravings can be etched on a variety of materials, such as aluminum, glass, brass, stainless steel, marble, leather, plastic, and wood. These lend them durability and longevity, such that they are made to be used […]

Getting the word out and letting the public know about the products or services a business offers can be very challenging, more so for small-scale enterprises with an advertising budget that is way less compared to bigger and established firms. Needless to say, stretching the allocated money for marketing to ensure maximum audience reach requires creativity and ingenuity. Advertising with Vehicle Wraps One of the best ways to promote a brand without breaking the bank is by employing the use of wrap advertising or vehicle wraps. For the uninitiated, wrap advertising entails wrapping a vehicle or a fleet of vehicles in a pre-designed advertisement or campaign. Trucks, buses, and cars can be utilized for this form of advertising. There are a number of reasons why wrap advertising makes for a good marketing strategy. Principally, resorting to this form of brand promotion is a lot cheaper compared to more traditional advertising […]

Interior signage for businesses is a type of signage that is usually used to convey information to customers, but interior signage can also be used for pure marketing and advertising. And if done correctly, interior signs can be just as effective as exterior signs when it comes to advertising. Let’s take a look at the different types of interior signage, their uses and how they can be employed effectively. Engraved Signs If you want your office or business space to exude professionalism and permanence, an engraved sign package is a great way to do it. Engraved signs are ideal for name signs for desks and doorways. The offer a sleek, elegant and professional design look that is ADA compliant. Exhibits and Display Booth Graphics One part informational, one part promotional and two parts advertisement, display booth graphics can be customized to your specific needs. Exhibit and display booth graphics are designed […]

The types of exterior signage that exist is almost as diverse as the advertising messages that decorate them. From billboards to window graphics, exterior signs play an important role in our advertising landscape. And they are shown to be really effective at getting the word out about your business or service. Let’s take a look at some the most popular types of outdoor signage and how they can impact your advertising campaign. Flags and Banners Festive, inexpensive and effective, flags and banners are a great way to get exposure for your logo or advertising message. Flags and banners for advertising are easily customizable and can be printed quickly in bulk. They are incredibly versatile and can be easily moved from one venue to another, making them great for trade shows and conventions. Building Signs Building signs is a broad category of signage that includes flags and banners. Flags and banners […]

Advertising is expensive. Newspapers charge for ads based on circulation and ad placement.  Radio charges for ad length and time slot. Same for television. The rates for conventional, offline advertising techniques all increase as potential impressions increase. This is to be expected. It’s kind of like the old refrain in real estate, “Location! Location! Location!” The more exposure an advertisement medium gets, the greater the chance of a customer conversion. But what if you are on a tight advertising budget and still need to reach a large audience? Good news! Vehicle and bus wraps advertising is a great cost effective way to get the message out. Let’s check it out. What are Vehicle and Bus Wraps? Vehicle and bus wraps are large vinyl car decals that can be wrapped over all or some of the vehicle body. Used as both an alternative to traditional paint and as an advertising medium, […]

Are you looking to add some style to your bland factory car color? Do you want to put some zest back into a faded clear coat finish? Before you spend thousands on a custom paint job, read about the benefits of installing a custom vehicle wraps to your car. Cost Savings Custom vehicle wraps are a great alternative to traditional paint jobs. In addition to the personalized styling options that a vehicle wrap affords, car wraps are less costly than a traditional or custom paint job. And a custom car wrap doesn’t take days and possibly weeks of labor to install. By comparison, a custom paint job can cost many thousands of dollars and take days and even weeks to complete. A custom vehicle wrap can be installed in about 3 days. Design Options Love your car but not the paint job? Dealerships often don’t stock the color that you really want. […]

For all businesses, and especially small business that cater to a local market, a good marketing strategy is key to creating a customer base. In some instances, a marketing strategy is devised in order to create the market itself. For example, think of a new sandwich shop that serves up a type of sandwich that no other sandwich shop in the region does. One sign advertising that sandwich can literally create the market for that sandwich in that city/region in a few days. Marketing is important, especially outdoor marketing. Outdoor Marketing still Works Even with the ascent of digital marketing, internet search engines and other forms of tech advertising, old fashion outdoor marketing techniques are still one of the best ways to lure potential customers. Often, internet marketing is seen as annoying impediment to customer or user experience. Think about how annoying those stupid pop ads can be, especially when […]