Effective marketing is crucial to attracting potential buyers. Hence, this is something to invest in whether you’re a property owner looking to sell, a real estate agent, or own a real estate business. And one of the most powerful tools you have at your disposal are the good old-fashioned real estate signs.
Real estate signs have been a staple of the industry for decades, and for a good reason. They are proven to provide a cost-effective way to generate leads and promote sales. In fact, according to the National Association of Realtors, 45% of buyers found the home they purchased through a real estate sign.
But how do you create a sign that stands out from the crowd and grabs the attention of potential buyers or renters? What makes a great real estate yard sign, and how can you design one that is effective?
In this article, we’ll answer all these questions and more. We’ll walk you through the steps to creating an effective real estate sign to help you sell or lease your property faster and for a better price. So, let’s get started!
Know your Audience
Before you start designing your real estate sign, it’s essential to think about your target audience. Who are you trying to reach with your sign? Is it first-time homebuyers, investors, or retirees?
Knowing your audience is so important because it will determine the message and design of your sign. For example, if you’re targeting first-time homebuyers, include information about the property’s affordability and proximity to schools and other amenities. On the other hand, if you’re targeting retirees, you might want to emphasize the property’s low-maintenance features and accessibility.
By understanding your audience, you can create a real estate sign that speaks directly to their needs and interests. This makes it more likely that they will take notice and take action. So, take the time to research and understand your target audience before you design your real estate sign.
Highlight the property
When it’s time to plan what to put in your sign, keep in mind that your property is the star of the show. It’s so important to highlight your property’s best characteristics and selling points. After all, the sign is the first point of contact that potential buyers or renters will have with your property, so you want to make a good first impression.
Think about what makes your property stand out from the rest. Is it the location, the view, the size, or the amenities? Whatever it is, make sure to feature it prominently on your sign. Use clear and concise language to describe the property’s best features and make sure they are easy to read and understand.
A well-planned real estate sign can make all the difference in catching the attention of potential buyers or renters and generating interest in your property.
Provide contact information
It’s equally important to provide contact information. After all, the whole point of the sign is to generate leads and promote sales or leases. Make sure to include your name, phone number, and email address so that potential buyers or renters can easily get in touch with you.
You may also want to consider adding a QR code that links directly to your website or online listing. This will make it even easier for interested parties to learn more about your property and take the next steps toward making an offer.
Keep in mind that your contact information should be easy to read and prominently displayed on the sign. By providing this vital information on your real estate signage, you’ll increase the chances of generating leads and closing deals.
Choose the right location
When it comes to designing a real estate sign, choosing the right location is just as important as the design itself. You want to make sure that your sign is visible to as many people as possible, especially those who are likely to be interested in your property.
Consider placing your sign in high-traffic areas, such as near major intersections or in front of the property itself. You should also make sure that the sign is placed at a height that is visible from the road or sidewalk.
Keep in mind any local regulations or restrictions on where real estate signs can be placed. By selecting the right location for your sign, you’ll maximize its visibility and increase your chances of attracting potential buyers or renters. Take the time to scout out the best location!
Test out Designs
Finally, let’s proceed to designing an effective real estate sign. It’s important to test out different designs before settling on a final version. Here are some tips for testing your sign designs to ensure they’re effective:
Use quality images
Be sure to use high-quality images that accurately represent the property. Take a variety of shots from different angles and distances to see which ones work best on the sign. You may find that certain images work better in certain sizes or shapes, so be sure to test a variety of options.
Determine the right size and shape for your audience
Consider where your sign will be located and who your potential clients are. For example, if you’re targeting drivers, as opposed to pedestrians, a larger sign with bold letters may be more effective. Test different sizes and shapes to see which ones catch the eye and are easy to read from a distance.
Select bright colors and eye-catching text font
Also, testing different color schemes and fonts are essential to making a sign that’s visually appealing and easy to read. Be sure to test your designs in different lighting conditions to see how they look in different environments. You may find that certain color combinations or fonts work better in certain lighting conditions or locations. And if you have your own real estate agency, you may choose to go with your brand color to get recognized more on your real estate listing.
Keep it simple
Lastly, remember to keep it simple. Avoid cluttering your sign with too much information or unnecessary graphics. Test different versions with only the most essential information included. Do this to see which ones are the most effective at catching the eye and conveying the necessary information.
Testing your real estate sign designs is crucial to finding the most effective version. By following these tips, you’ll be able to design a real estate sign that stands out and gets noticed.
Provide a Clear Call to Action
One final key element to designing an effective real estate sign is providing a clear call to action. This is the instruction that tells potential buyers or renters what to do next, whether it’s to call the agent, visit the property, or schedule a showing.
Without a clear call to action, people may see the sign and like what they see but not know how to take the next step. So, it’s important to make it easy for them by providing clear, easy-to-understand instruction. For example, “Schedule a showing today!” or “Call now for more information!” Be sure to make your call to action prominent and easy to read, so people can quickly and easily take action.
We understand that doing all these can get overwhelming and time-consuming, so we are here to make things easy for you. Here at Grafics Unlimited, we are a full-service sign business. We can help you out with the whole process, from conceptualizing the sign to printing and setting it up. For more information, please visit our website.
