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How to Make a Compelling Commercial Business Sign

Commercial business signs play an integral role in bringing customers through the door. By providing visibility and distinguishing businesses from others in the area, commercial business signs can significantly impact a potential buyer’s first impression of the business. Investing in a commercial business sign provides businesses with a significant return on their investment if properly designed and placed to reach target markets.

Business owners can utilize commercial signage to create an inviting atmosphere. This will help them stand out and make it easier for current and prospective customers to recognize their establishment. This blog post will discuss tips to help you create a compelling commercial business sign.

Choose the right materials

Choosing the right materials to use with commercial business signs is essential if you want your sign to be both noticeable and effective. A commercial business sign can help entice customers, make a lasting impression, or even just showcase information about the brand itself. However,  you must take the time to research and find materials that will be suitable for outdoor visibility as well as a long lifespan. Not only should you pay attention to what material your commercial business sign will be printed on. You should also consider the traditional structure of the sign itself – like an illuminated LED or a massive billboard.

There are many elements to consider when making this decision. Therefore, be sure to have all the knowledge before putting your commercial business sign into action!

Select an eye-catching design

To create a commercial business sign that will stand out to your potential customers, it’s vital to select an eye-catching design. A commercial business sign should be designed with the audience in mind and crafted to communicate clearly and quickly. It should also be memorable enough for people to recognize it from afar. So, keep colors bright and clear if visibility is a concern. Additionally, consider adding contrast or a unique shape or size to your signage to make sure it stands out!

Consider the location

Where you choose to place your commercial business sign is just as important as how you design it. It’s essential that potential customers can easily see your commercial business sign from all directions. Additionally, commercial business signs are more successful when placed in areas with higher foot traffic. These include a busy street corner or near popular establishments. You should also pay attention to the environment around your commercial business sign and ensure that it matches the area’s aesthetic.

Follow local regulations

It is important to research and follow local regulations before installing commercial signage. Different areas have different rules regarding what kind of commercial signage can be installed. Make sure you are aware of any relevant restrictions before proceeding with your commercial business sign install. This includes researching if any permits are required before placing commercial signage in certain areas. It also includes ensuring that your commercial business sign does not block views or disrupt traffic.

Utilize the power of visuals

Including visuals on commercial business signs can help make them more engaging and memorable for potential customers. Visuals such as logos, photographs, and illustrations can be used to create a commercial business sign that is both eye-catching and informative. These allow potential customers to recognize the brand associated with the commercial business sign quickly.

Include a call-to-action

Adding a call-to-action (CTA) to commercial business signs can effectively invite potential customers into your establishment or direct them towards your website or other digital platforms. A CTA should be concise and clear – something like “Visit us today!” or “Learn more online” can help create an inviting atmosphere and prompt potential customers to check out your business.

Keep it updated

It is important to keep commercial business signs up-to-date with the most recent information, promotions, or branding changes. This includes everything from changing photos or logos to updating contact information or introducing new product lines. Keeping commercial business signs fresh and current will ensure that potential customers always have access to the most relevant information about your business.

Creating a commercial business sign that stands out, captures attention, and encourages potential customers to take action can be difficult. By following these tips you should be able to make a compelling commercial business sign in no time!

Here at Grafics Unlimited, our goal is to deliver quality commercial signage for your business needs. We are licensed contractors, and we can take your project from start to finish. Visit our website to learn more!

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We are hiring!

Vehicle Wrap Installer

Job Description:
We are a full service sign shop that specializes in vehicle wraps. We are currently seeking an experienced installer. The Installer position is responsible for the hands-on installation of non-electrical signage to include adhesive vinyl graphics, banners, rigid panel signs and wide format digital print graphics on windows, walls and vehicles both in-house and at customer locations.

Candidates will have a minimum of 2 years of vinyl installation experience. Must be able to complete full wraps with little supervision.

Major Job Duties:

  • Installation of color change wraps
  • Installation of digitally printed wraps
  • Installation of cut vinyl and spot graphics
  • Assembly and installation of various signage and substrates
  • Ability to remove old graphics
  • Ability to problem solve and come up with solutions


Job Requirements:

  • This position requires a minimum of one (2) year of directly related installation experience during which
    the knowledge, skills, and abilities applicable to the position were demonstrated.
  • Mechanically inclined- ability to remove door panels, handles, head, and tail lights etc.
  • Must have a driver’s license and a clean driving record
  • Ability to use and read basic measurements such as a tape measure


Monday through Friday 8 a.m. to 5 p.m.

We offer competitive pay, health, vision, and dental benefits, 401k with employer match, and all major holidays are paid.

Sparks, Nevada. Remote work not available


To apply, please email your resume to: melissa@graficsunlimited.com