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For all businesses, and especially small business that cater to a local market, a good marketing strategy is key to creating a customer base. In some instances, a marketing strategy is devised in order to create the market itself. For example, think of a new sandwich shop that serves up a type of sandwich that no other sandwich shop in the region does. One sign advertising that sandwich can literally create the market for that sandwich in that city/region in a few days. Marketing is important, especially outdoor marketing. Outdoor Marketing still Works Even with the ascent of digital marketing, internet search engines and other forms of tech advertising, old fashion outdoor marketing techniques are still one of the best ways to lure potential customers. Often, internet marketing is seen as annoying impediment to customer or user experience. Think about how annoying those stupid pop ads can be, especially when […]

As a small business owner, you are probably looking for ways to advertise your business and increase sales. Many advertising methods are very costly and can limit your message and the number of people it reaches. However, there are some great ways to advertise your business that will reach your potential customers and won’t break the bank. One of these ways is to use sandwich signs in front of your store, targeting foot traffic, or on the curb near a road if your store is set back in a shopping center. Or both! Keep reading to learn about the many benefits a sandwich sign can have on your business. What is a Sandwich sign? Also called sandwich boards, a sandwich sign is a type of advertising composed of two boards that are set up on an A-frame display. Before they were put on A-frames, they were often worn by people, […]

Magnetic signs that can go on your business or personal vehicle are a great way for small businesses to advertise. As a small business owner, you understand the importance of effective advertising to get the word out about your services. But you also understand the importance of limiting advertising expenses as much as possible, especially in today’s up and down economy. Like with everything else, though, effective advertising can be expensive. And the costs are just projected to increase. So you want to make sure that you are getting the best return on your advertising invest. Magnetic car signs provide good exposure at a low cost. Keep reading to learn about more benefits of magnetic signs for advertising. Magnetic Signs are Easily Customizable If you are looking for a great way to advertise with a personal touch, magnetic car signs are perfect option. Unlike print ad, the signs are easily […]

Advertisements are one of the most common features of modern life. It seems that advertisements are everywhere, especially outdoor advertising. With the advance of the internet and modern digital communications, advertisements have started to appear on our phone and computers, in our inboxes and as text messages. But while the internet has provided a new and effective platform for business and companies to advertise their products, the old ways of advertising are still in use. What is Outdoor Advertising? Though it is primarily low tech, outdoor advertising is still one of the most effective ways to get the message about your product or service out to consumers. Outdoor advertising is defined as any advertisement that is displayed outdoors or “out-of-home” as the industry likes to refer to it. Outdoor advertising includes billboards, vehicle wraps, signs and posters in buses and transits stations, window advertising, interior and exterior signage and many […]

Engraved signs add a degree of professionalism and permanence to a work place. An engraved sign can add texture and dimension in ways that are more stimulating to the eyes. Make your business stand out with an eye-catching engraved sign! Engraved Name Signs Make your office and your position more professional with an engraved name sign outside of your office and an engraved nameplate on your desk. If a loved one or friend just received a promotion, a custom engraved nameplate can be the perfect gift! Materials for Engraved Signs Many different materials can be used to create engraved signs for your business. With each material comes a different protocol for safe and efficient engraving. If you want your engraved sign made from wood, make sure you have the tools to engrave in wood as opposed to a metal or plastic material. Engraving on a solid piece of wood has […]

Exterior signs are perfect attention-grabbers for your business during the summer. While everyone is outside enjoying fun in the sun in Reno, you can promote your business with different types of exterior signs. Exterior Sandwich Signs If your storefront or property is away from the curb and people have a hard time finding you, consider getting a sandwich sign. A viable option for a company on a budget, the sandwich sign lets potential customers know you are open if you are in retail or food service. Sandwich signs can be made from many different materials and in various sizes. Sandwich signs are perfect for special events to direct parking or promote a special event. Sandwich signs are the best exterior sign option when you need to move the exterior sign frequently for events. At Grafics Unlimited, we advise use of sandwich signs for realtors who move their exterior signs for […]