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Advertising is expensive. Newspapers charge for ads based on circulation and ad placement.  Radio charges for ad length and time slot. Same for television. The rates for conventional, offline advertising techniques all increase as potential impressions increase. This is to be expected. It’s kind of like the old refrain in real estate, “Location! Location! Location!” The more exposure an advertisement medium gets, the greater the chance of a customer conversion. But what if you are on a tight advertising budget and still need to reach a large audience? Good news! Vehicle and bus wraps advertising is a great cost effective way to get the message out. Let’s check it out. What are Vehicle and Bus Wraps? Vehicle and bus wraps are large vinyl car decals that can be wrapped over all or some of the vehicle body. Used as both an alternative to traditional paint and as an advertising medium, […]

Are you looking to add some style to your bland factory car color? Do you want to put some zest back into a faded clear coat finish? Before you spend thousands on a custom paint job, read about the benefits of installing a custom vehicle wraps to your car. Cost Savings Custom vehicle wraps are a great alternative to traditional paint jobs. In addition to the personalized styling options that a vehicle wrap affords, car wraps are less costly than a traditional or custom paint job. And a custom car wrap doesn’t take days and possibly weeks of labor to install. By comparison, a custom paint job can cost many thousands of dollars and take days and even weeks to complete. A custom vehicle wrap can be installed in about 3 days. Design Options Love your car but not the paint job? Dealerships often don’t stock the color that you really want. […]

For all businesses, and especially small business that cater to a local market, a good marketing strategy is key to creating a customer base. In some instances, a marketing strategy is devised in order to create the market itself. For example, think of a new sandwich shop that serves up a type of sandwich that no other sandwich shop in the region does. One sign advertising that sandwich can literally create the market for that sandwich in that city/region in a few days. Marketing is important, especially outdoor marketing. Outdoor Marketing still Works Even with the ascent of digital marketing, internet search engines and other forms of tech advertising, old fashion outdoor marketing techniques are still one of the best ways to lure potential customers. Often, internet marketing is seen as annoying impediment to customer or user experience. Think about how annoying those stupid pop ads can be, especially when […]

The election cycle is in full swing. The campaign ads are running. Rallies are being organized. Endorsements are being distributed, bought, sold and hoped for. Campaign signs are everywhere. And as much as the people disagree, they agree that government needs to do a better job. One of the most salient features of the political cycle are the campaign signs that pop up like mushrooms after the rain in yards, on street corners, places of business, the backs of cars, billboards, the list is nearly endless! While a signal that representative democracy is vibrant, these signs may feature a political candidate or platform that you oppose. Hit back with some great political signage of your own! Join the great circus that is American politics with custom campaign signs! Why put up a campaign sign? Because you can! For the greater part of human history, self-expression, and political expression specifically, was […]

As a small business owner, you are probably looking for ways to advertise your business and increase sales. Many advertising methods are very costly and can limit your message and the number of people it reaches. However, there are some great ways to advertise your business that will reach your potential customers and won’t break the bank. One of these ways is to use sandwich signs in front of your store, targeting foot traffic, or on the curb near a road if your store is set back in a shopping center. Or both! Keep reading to learn about the many benefits a sandwich sign can have on your business. What is a Sandwich sign? Also called sandwich boards, a sandwich sign is a type of advertising composed of two boards that are set up on an A-frame display. Before they were put on A-frames, they were often worn by people, […]

Vehicle graphics come in a variety of different types and are used for many different reasons. From the decorative and ornamental to the informative and commercial or a mix of both, the limit to the variety of vehicle graphics appears only contained by the number of people who design them. They are personal and informal. Or they are professional and plain. Whatever your need or purpose, a quality vehicle graphic installed by a certified installer can help your exercise your creativity or advertise your business, or both! Vehicle Wraps As far as vehicle graphics go, a vehicle wrap, also known as car wraps, are as close as you can come to a custom paint job. They can cover the entirety of the car, are fully customizable and offer some protection to your vehicles finish from the harsh sun and weather. Vehicle wraps are made from vinyl material from some of […]

Magnetic signs that can go on your business or personal vehicle are a great way for small businesses to advertise. As a small business owner, you understand the importance of effective advertising to get the word out about your services. But you also understand the importance of limiting advertising expenses as much as possible, especially in today’s up and down economy. Like with everything else, though, effective advertising can be expensive. And the costs are just projected to increase. So you want to make sure that you are getting the best return on your advertising invest. Magnetic car signs provide good exposure at a low cost. Keep reading to learn about more benefits of magnetic signs for advertising. Magnetic Signs are Easily Customizable If you are looking for a great way to advertise with a personal touch, magnetic car signs are perfect option. Unlike print ad, the signs are easily […]

You just got that new bike, but you weren’t all that happy that the dealership didn’t have the exact color scheme that you wanted. Or maybe you want to use your motorcycle to advertise your business. Or, perhaps, you just want to exercise some of your innate creativity and adorn your old bike with some awesome new images. No matter what your reasons, you want to get quality motorcycle graphics for your ride. But you may be unsure about the different options you have to style your bike. Keep reading to learn more about the benefits of quality motorcycle graphics. Cheaper than Paint Vinyl motorcycle decals and graphics offer the look of a customized paint job at the fraction of the price. Painting a motorcycle with your logo or personal design is a labor intensive and therefore expensive undertaking. However, motorcycle graphics, like custom car wraps, are easily installed and […]

There are probably only a few shopping centers in existence that don’t make use of window graphics in some way. The reason for this is that window graphics are great and cost effective way to advertise. There is a long history of effective window graphic advertising. Department stores of both the past and present have used and continue to use window graphics to grab the attention of the local market, creating new customers in the process. Keep reading to discover the great benefits of window graphics to bolster your local marketing effectiveness and footprint. Benefits of Window Graphics: Cost Compared to other forms of local advertising, the cost of a window graphic is relatively cheap. At about $10 per square foot, depending on the material and design, a window graphic allow you to add an eye-catching design to your storefront. Benefits of Window Graphics: Get Around Permits Another great benefit […]

Quality custom vehicle wraps are a great way to advertise your business or add your own personal style to your car. They can come in a variety of color schemes and can be applied to nearly any car, truck, van or bus. Custom vehicle wraps are most often used as an effective vehicle advertising method. But they are also used to add that personal custom style to everyday drivers and classic cars as well. One of the most popular vehicle wrap design schemes is camo vehicle wraps. What is a Vehicle Wrap? A vehicle wrap is a long lasting vinyl print adhesive that covers all or part of the vehicle’s body. It is a cost effective and quality alternative to custom paint jobs. Custom vehicle wraps afford you the creative freedom of a traditional paint job at a fraction of the cost. Benefits of a Camo Vehicle Wrap If you […]