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Advertising is expensive. Newspapers charge for ads based on circulation and ad placement. Radio charges for ad length and time slot. Same for television. The rates for conventional, offline advertising techniques all increase as potential impressions increase. This is to be expected. It’s kind of like the old refrain in real estate, “Location! Location! Location!” The more exposure an advertisement medium gets, the greater the chance of a customer conversion. But what if you are on a tight advertising budget and still need to reach a large audience? Good news! Vehicle and bus wraps advertising is a great cost effective way to get the message out. Let’s check it out. What are Vehicle and Bus Wraps? Vehicle and bus wraps are large vinyl car decals that can be wrapped over all or some of the vehicle body. Used as both an alternative to traditional paint and as an advertising medium, […]
As a small business owner, you are probably looking for ways to advertise your business and increase sales. Many advertising methods are very costly and can limit your message and the number of people it reaches. However, there are some great ways to advertise your business that will reach your potential customers and won’t break the bank. One of these ways is to use sandwich signs in front of your store, targeting foot traffic, or on the curb near a road if your store is set back in a shopping center. Or both! Keep reading to learn about the many benefits a sandwich sign can have on your business. What is a Sandwich sign? Also called sandwich boards, a sandwich sign is a type of advertising composed of two boards that are set up on an A-frame display. Before they were put on A-frames, they were often worn by people, […]
Vehicle graphics come in a variety of different types and are used for many different reasons. From the decorative and ornamental to the informative and commercial or a mix of both, the limit to the variety of vehicle graphics appears only contained by the number of people who design them. They are personal and informal. Or they are professional and plain. Whatever your need or purpose, a quality vehicle graphic installed by a certified installer can help your exercise your creativity or advertise your business, or both! Vehicle Wraps As far as vehicle graphics go, a vehicle wrap, also known as car wraps, are as close as you can come to a custom paint job. They can cover the entirety of the car, are fully customizable and offer some protection to your vehicles finish from the harsh sun and weather. Vehicle wraps are made from vinyl material from some of […]
Magnetic signs that can go on your business or personal vehicle are a great way for small businesses to advertise. As a small business owner, you understand the importance of effective advertising to get the word out about your services. But you also understand the importance of limiting advertising expenses as much as possible, especially in today’s up and down economy. Like with everything else, though, effective advertising can be expensive. And the costs are just projected to increase. So you want to make sure that you are getting the best return on your advertising invest. Magnetic car signs provide good exposure at a low cost. Keep reading to learn about more benefits of magnetic signs for advertising. Magnetic Signs are Easily Customizable If you are looking for a great way to advertise with a personal touch, magnetic car signs are perfect option. Unlike print ad, the signs are easily […]
You just got that new bike, but you weren’t all that happy that the dealership didn’t have the exact color scheme that you wanted. Or maybe you want to use your motorcycle to advertise your business. Or, perhaps, you just want to exercise some of your innate creativity and adorn your old bike with some awesome new images. No matter what your reasons, you want to get quality motorcycle graphics for your ride. But you may be unsure about the different options you have to style your bike. Keep reading to learn more about the benefits of quality motorcycle graphics. Cheaper than Paint Vinyl motorcycle decals and graphics offer the look of a customized paint job at the fraction of the price. Painting a motorcycle with your logo or personal design is a labor intensive and therefore expensive undertaking. However, motorcycle graphics, like custom car wraps, are easily installed and […]
There are probably only a few shopping centers in existence that don’t make use of window graphics in some way. The reason for this is that window graphics are great and cost effective way to advertise. There is a long history of effective window graphic advertising. Department stores of both the past and present have used and continue to use window graphics to grab the attention of the local market, creating new customers in the process. Keep reading to discover the great benefits of window graphics to bolster your local marketing effectiveness and footprint. Benefits of Window Graphics: Cost Compared to other forms of local advertising, the cost of a window graphic is relatively cheap. At about $10 per square foot, depending on the material and design, a window graphic allow you to add an eye-catching design to your storefront. Benefits of Window Graphics: Get Around Permits Another great benefit […]
Quality custom vehicle wraps are a great way to advertise your business or add your own personal style to your car. They can come in a variety of color schemes and can be applied to nearly any car, truck, van or bus. Custom vehicle wraps are most often used as an effective vehicle advertising method. But they are also used to add that personal custom style to everyday drivers and classic cars as well. One of the most popular vehicle wrap design schemes is camo vehicle wraps. What is a Vehicle Wrap? A vehicle wrap is a long lasting vinyl print adhesive that covers all or part of the vehicle’s body. It is a cost effective and quality alternative to custom paint jobs. Custom vehicle wraps afford you the creative freedom of a traditional paint job at a fraction of the cost. Benefits of a Camo Vehicle Wrap If you […]
Advertisements are one of the most common features of modern life. It seems that advertisements are everywhere, especially outdoor advertising. With the advance of the internet and modern digital communications, advertisements have started to appear on our phone and computers, in our inboxes and as text messages. But while the internet has provided a new and effective platform for business and companies to advertise their products, the old ways of advertising are still in use. What is Outdoor Advertising? Though it is primarily low tech, outdoor advertising is still one of the most effective ways to get the message about your product or service out to consumers. Outdoor advertising is defined as any advertisement that is displayed outdoors or “out-of-home” as the industry likes to refer to it. Outdoor advertising includes billboards, vehicle wraps, signs and posters in buses and transits stations, window advertising, interior and exterior signage and many […]
Car graphics are used by businesses to advertise their services on their vehicles in creative and eye catching ways and by car enthusiast to add style and appeal to a classic or modern sports cars, trucks and other vehicles. There are many different types of car graphics, from decals and lettering to wraps and custom paint jobs. The type of car graphic you use for your business or personal car is dependent on what you want to do with the graphic, the goal, your budget and the amount of detail you want or need. Car Graphics: Decals Decals are car graphics used for both advertising and personal creative purposes. Decals can be just a few letters and numbers which display a company name and contact info, or they can incorporate a logo and color design. They are usually made of cut vinyl. The cut vinyl is best applied by a certified […]
A business logo is usually one of the first visual marketing symbols a company creates. Logo advertising is usually performed by a saturation method. All business materials, letters, emails, advertisements, invoices, websites, business cards, T-shirts – the list is nearly endless – should feature the company logo. Because of this, the company logo is one of the first things that any customer, potential customer, investor or potential employee associates with your business. Good logo advertising takes these facts into account. The logo is the pivot point around which all other advertising designs rotate. A company logo should be the same on all materials and should act as a design template for all secondary advertisement designs. In good logo advertising, the font and color scheme of advertising designs should follow from the design of the logo. It doesn’t have to be exact. But a design that is wildly different in both […]
