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Advertising is expensive. Newspapers charge for ads based on circulation and ad placement. Radio charges for ad length and time slot. Same for television. The rates for conventional, offline advertising techniques all increase as potential impressions increase. This is to be expected. It’s kind of like the old refrain in real estate, “Location! Location! Location!” The more exposure an advertisement medium gets, the greater the chance of a customer conversion. But what if you are on a tight advertising budget and still need to reach a large audience? Good news! Vehicle and bus wraps advertising is a great cost effective way to get the message out. Let’s check it out. What are Vehicle and Bus Wraps? Vehicle and bus wraps are large vinyl car decals that can be wrapped over all or some of the vehicle body. Used as both an alternative to traditional paint and as an advertising medium, […]
For all businesses, and especially small business that cater to a local market, a good marketing strategy is key to creating a customer base. In some instances, a marketing strategy is devised in order to create the market itself. For example, think of a new sandwich shop that serves up a type of sandwich that no other sandwich shop in the region does. One sign advertising that sandwich can literally create the market for that sandwich in that city/region in a few days. Marketing is important, especially outdoor marketing. Outdoor Marketing still Works Even with the ascent of digital marketing, internet search engines and other forms of tech advertising, old fashion outdoor marketing techniques are still one of the best ways to lure potential customers. Often, internet marketing is seen as annoying impediment to customer or user experience. Think about how annoying those stupid pop ads can be, especially when […]
Vehicle graphics come in a variety of different types and are used for many different reasons. From the decorative and ornamental to the informative and commercial or a mix of both, the limit to the variety of vehicle graphics appears only contained by the number of people who design them. They are personal and informal. Or they are professional and plain. Whatever your need or purpose, a quality vehicle graphic installed by a certified installer can help your exercise your creativity or advertise your business, or both! Vehicle Wraps As far as vehicle graphics go, a vehicle wrap, also known as car wraps, are as close as you can come to a custom paint job. They can cover the entirety of the car, are fully customizable and offer some protection to your vehicles finish from the harsh sun and weather. Vehicle wraps are made from vinyl material from some of […]
There are probably only a few shopping centers in existence that don’t make use of window graphics in some way. The reason for this is that window graphics are great and cost effective way to advertise. There is a long history of effective window graphic advertising. Department stores of both the past and present have used and continue to use window graphics to grab the attention of the local market, creating new customers in the process. Keep reading to discover the great benefits of window graphics to bolster your local marketing effectiveness and footprint. Benefits of Window Graphics: Cost Compared to other forms of local advertising, the cost of a window graphic is relatively cheap. At about $10 per square foot, depending on the material and design, a window graphic allow you to add an eye-catching design to your storefront. Benefits of Window Graphics: Get Around Permits Another great benefit […]
Advertisements are one of the most common features of modern life. It seems that advertisements are everywhere, especially outdoor advertising. With the advance of the internet and modern digital communications, advertisements have started to appear on our phone and computers, in our inboxes and as text messages. But while the internet has provided a new and effective platform for business and companies to advertise their products, the old ways of advertising are still in use. What is Outdoor Advertising? Though it is primarily low tech, outdoor advertising is still one of the most effective ways to get the message about your product or service out to consumers. Outdoor advertising is defined as any advertisement that is displayed outdoors or “out-of-home” as the industry likes to refer to it. Outdoor advertising includes billboards, vehicle wraps, signs and posters in buses and transits stations, window advertising, interior and exterior signage and many […]
Car graphics are used by businesses to advertise their services on their vehicles in creative and eye catching ways and by car enthusiast to add style and appeal to a classic or modern sports cars, trucks and other vehicles. There are many different types of car graphics, from decals and lettering to wraps and custom paint jobs. The type of car graphic you use for your business or personal car is dependent on what you want to do with the graphic, the goal, your budget and the amount of detail you want or need. Car Graphics: Decals Decals are car graphics used for both advertising and personal creative purposes. Decals can be just a few letters and numbers which display a company name and contact info, or they can incorporate a logo and color design. They are usually made of cut vinyl. The cut vinyl is best applied by a certified […]
There are many ways to advertise your business and the services or products you provide. However, not all advertising methods are created equal. Some advertising methods can really eat into your advertising budget. And you’re left wondering whether the method was worth the investment of money and time. One of the best and most cost effective ways to market your business and get the message out about you and your services is vehicle advertising. What is Vehicle Advertising? Have you ever seen a pizza delivery driver with the pizza joint’s logo atop the car? You may have been driving home thinking about what to have for dinner and, upon seeing the delivery driver, decide that a pizza sounds like a delicious and easy meal. That is vehicle advertising. And it is extremely effective. How Effective is Vehicle Advertising? In advertising and marketing circles, an advertisement is said to produce […]
Engraved signs add a degree of professionalism and permanence to a work place. An engraved sign can add texture and dimension in ways that are more stimulating to the eyes. Make your business stand out with an eye-catching engraved sign! Engraved Name Signs Make your office and your position more professional with an engraved name sign outside of your office and an engraved nameplate on your desk. If a loved one or friend just received a promotion, a custom engraved nameplate can be the perfect gift! Materials for Engraved Signs Many different materials can be used to create engraved signs for your business. With each material comes a different protocol for safe and efficient engraving. If you want your engraved sign made from wood, make sure you have the tools to engrave in wood as opposed to a metal or plastic material. Engraving on a solid piece of wood has […]
Exterior signs are perfect attention-grabbers for your business during the summer. While everyone is outside enjoying fun in the sun in Reno, you can promote your business with different types of exterior signs. Exterior Sandwich Signs If your storefront or property is away from the curb and people have a hard time finding you, consider getting a sandwich sign. A viable option for a company on a budget, the sandwich sign lets potential customers know you are open if you are in retail or food service. Sandwich signs can be made from many different materials and in various sizes. Sandwich signs are perfect for special events to direct parking or promote a special event. Sandwich signs are the best exterior sign option when you need to move the exterior sign frequently for events. At Grafics Unlimited, we advise use of sandwich signs for realtors who move their exterior signs for […]
You are a small business owner or head of marketing for a small business in the Reno and Sparks community. You’ve tried everything from print ads to TV commercials to increase your company’s brand recognition and generate new leads or customers. These outlets are not getting you enough return on your investment, and you feel like you are out of options. The solution is vehicle wrap advertising. Custom Vehicle Wraps At Grafics Unlimited, we can create a vehicle wrap for advertising that fits your specific needs. Your imagination is the only limitation; if you think it, we can print it. Our experts at Grafics Unlimited can take your ideas and turn them into a real vehicle wrap for advertising. Let the team at Grafics Unlimited work to design a vehicle wrap for advertising that highlights the important information where you want it. Make your logo stand out, and place your […]
